:root {
  --bg-main: #EFEFEF;
  --bg-card: #F8F8F8;
  --bg-white: #FFFFFF;
  --text-dark: #121212;
  --text-muted: #555555;
  --text-light: #777777;
  --border-color: #D4D4D4;
  --border-dark: #121212;
  --accent-orange: #FF5E3A;
  --accent-coral: #FF2A6D;
  --accent-purple: #9B51E0;
  --accent-green: #10B981;
  --font-main: 'Plus Jakarta Sans', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, sans-serif;
  --container-width: 1200px;
  --radius-sm: 6px;
  --radius-md: 12px;
  --radius-lg: 20px;
}

* {
  box-sizing: border-box;
  margin: 0;
  padding: 0;
}

html {
  scroll-behavior: smooth;
}

body {
  font-family: var(--font-main);
  background-color: var(--bg-main);
  color: var(--text-dark);
  line-height: 1.6;
  overflow-x: hidden;
  -webkit-font-smoothing: antialiased;
}

/* Compliance Top Notice */
.advertorial-bar {
  background-color: #E2E2E2;
  color: var(--text-muted);
  text-align: center;
  font-size: 0.75rem;
  letter-spacing: 0.04em;
  padding: 6px 16px;
  border-bottom: 1px solid var(--border-color);
  text-transform: uppercase;
  font-weight: 600;
}

/* Container */
.container {
  max-width: var(--container-width);
  margin: 0 auto;
  padding: 0 24px;
}

/* Header / Navbar (UrgeM5 Style) */
.site-header {
  padding: 20px 0;
  position: sticky;
  top: 0;
  z-index: 100;
  background-color: rgba(239, 239, 239, 0.88);
  backdrop-filter: blur(12px);
  border-bottom: 1px solid rgba(0, 0, 0, 0.05);
}

.nav-wrapper {
  display: flex;
  align-items: center;
  justify-content: space-between;
}

.brand-logo {
  display: flex;
  align-items: center;
  gap: 10px;
  text-decoration: none;
  color: var(--text-dark);
  font-weight: 700;
  font-size: 1.15rem;
  letter-spacing: -0.02em;
}

.logo-icon {
  width: 28px;
  height: 28px;
  border: 2px solid var(--text-dark);
  border-radius: 6px;
  display: flex;
  align-items: center;
  justify-content: center;
  font-weight: 800;
  font-size: 0.9rem;
}

.nav-links {
  display: flex;
  gap: 32px;
  list-style: none;
}

.nav-links a {
  text-decoration: none;
  color: var(--text-dark);
  font-size: 0.8rem;
  font-weight: 600;
  text-transform: uppercase;
  letter-spacing: 0.05em;
  transition: opacity 0.2s;
}

.nav-links a:hover {
  opacity: 0.65;
}

.btn-black {
  background-color: var(--text-dark);
  color: var(--bg-white);
  padding: 12px 24px;
  border-radius: var(--radius-sm);
  text-decoration: none;
  font-size: 0.8rem;
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: 0.05em;
  display: inline-flex;
  align-items: center;
  gap: 8px;
  transition: transform 0.2s ease, background-color 0.2s ease;
  border: none;
  cursor: pointer;
}

.btn-black:hover {
  background-color: #2b2b2b;
  transform: translateY(-1px);
}

/* High-Visibility Bright CTA Button */
.btn-cta-bright {
  background: linear-gradient(135deg, #FF5500 0%, #FF1E56 100%);
  color: #FFFFFF;
  padding: 13px 26px;
  border-radius: var(--radius-sm);
  text-decoration: none;
  font-size: 0.85rem;
  font-weight: 800;
  text-transform: uppercase;
  letter-spacing: 0.05em;
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 10px;
  border: none;
  cursor: pointer;
  box-shadow: 0 8px 24px rgba(255, 42, 109, 0.42), 0 0 0 2px rgba(255, 94, 58, 0.2);
  transition: transform 0.2s ease, box-shadow 0.2s ease, filter 0.2s ease;
}

.btn-cta-bright:hover {
  transform: translateY(-2px) scale(1.01);
  box-shadow: 0 12px 30px rgba(255, 42, 109, 0.58), 0 0 0 3px rgba(255, 94, 58, 0.32);
  filter: brightness(1.06);
}

.btn-cta-bright.btn-large {
  width: 100%;
  padding: 18px 28px;
  font-size: 1rem;
  border-radius: var(--radius-md);
}

/* Story Featured Photo */
.story-photo-wrap {
  margin-bottom: 24px;
  border-radius: var(--radius-md);
  overflow: hidden;
  border: 1px solid var(--border-color);
  background: var(--bg-main);
}

.story-photo-wrap img {
  width: 100%;
  height: auto;
  display: block;
}

.story-photo-caption {
  padding: 10px 14px;
  font-size: 0.78rem;
  color: var(--text-muted);
  background: #F4F4F4;
  border-top: 1px solid var(--border-color);
  font-weight: 500;
}

/* Hero Section */
.hero-section {
  position: relative;
  padding: 64px 0 48px;
}

.hero-grid {
  display: grid;
  grid-template-columns: 1.1fr 0.9fr;
  gap: 48px;
  align-items: center;
}

.hero-badge {
  display: inline-block;
  font-size: 0.78rem;
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: 0.08em;
  padding: 6px 12px;
  background-color: rgba(18, 18, 18, 0.07);
  border-radius: 4px;
  margin-bottom: 20px;
}

.hero-title {
  font-size: clamp(2.4rem, 4.5vw, 3.85rem);
  font-weight: 700;
  line-height: 1.08;
  letter-spacing: -0.03em;
  margin-bottom: 24px;
  color: var(--text-dark);
}

.hero-subtitle {
  font-size: 1.05rem;
  color: var(--text-muted);
  max-width: 520px;
  margin-bottom: 28px;
  line-height: 1.65;
}

.hero-meta {
  display: flex;
  align-items: center;
  gap: 16px;
  font-size: 0.85rem;
  color: var(--text-muted);
}

.hero-meta span {
  display: inline-flex;
  align-items: center;
  gap: 6px;
}

/* Gradient Aura Visual (UrgeM5 Signature) */
.hero-visual {
  position: relative;
  display: flex;
  align-items: center;
  justify-content: center;
  min-height: 440px;
}

.aura-blob {
  position: absolute;
  width: 440px;
  height: 440px;
  border-radius: 50%;
  background: radial-gradient(circle at 35% 30%, #FF6B4A 0%, #FF2E7E 45%, #8A3FFC 80%, rgba(138, 63, 252, 0) 100%);
  filter: blur(45px);
  opacity: 0.85;
  z-index: 1;
  pointer-events: none;
}

.device-showcase-card {
  position: relative;
  z-index: 2;
  background: #050505;
  padding: 20px;
  border-radius: var(--radius-lg);
  box-shadow: 0 25px 50px -12px rgba(0, 0, 0, 0.35);
  max-width: 390px;
  width: 100%;
  border: 1px solid rgba(255, 255, 255, 0.14);
  text-align: center;
}

.device-showcase-card img {
  width: 100%;
  height: auto;
  border-radius: var(--radius-md);
  display: block;
}

.device-status-pill {
  margin-top: 14px;
  display: inline-flex;
  align-items: center;
  gap: 8px;
  background: rgba(16, 185, 129, 0.14);
  color: #34D399;
  padding: 6px 14px;
  border-radius: 999px;
  font-size: 0.78rem;
  font-weight: 600;
}

.pulse-dot {
  width: 8px;
  height: 8px;
  background-color: #10B981;
  border-radius: 50%;
  box-shadow: 0 0 8px #10B981;
}

/* Horizontal Pill Callout Bar (Exact UrgeM5 Element) */
.pill-banner-wrap {
  margin: 28px 0 64px;
}

.pill-banner {
  max-width: 820px;
  margin: 0 auto;
  border: 1px solid #999999;
  border-radius: var(--radius-md);
  padding: 12px 18px;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 16px;
  background: rgba(255, 255, 255, 0.35);
  backdrop-filter: blur(6px);
}

.pill-banner-left {
  display: flex;
  align-items: center;
  gap: 14px;
  font-size: 0.9rem;
  font-weight: 500;
  color: var(--text-dark);
}

.pill-tag {
  background: linear-gradient(90deg, #FF5E3A, #9B51E0);
  color: white;
  font-weight: 700;
  font-size: 0.7rem;
  padding: 4px 9px;
  border-radius: 4px;
  letter-spacing: 0.05em;
  text-transform: uppercase;
  white-space: nowrap;
}

/* 4-Column Feature Strip with Right Gradient Wash (Exact UrgeM5 Element) */
.features-strip-section {
  position: relative;
  padding: 56px 0;
  overflow: hidden;
}

.features-aura-right {
  position: absolute;
  right: -60px;
  top: 50%;
  transform: translateY(-50%);
  width: 520px;
  height: 340px;
  background: linear-gradient(135deg, #FF6B4A 0%, #FF2A6D 50%, #9B51E0 100%);
  filter: blur(55px);
  opacity: 0.72;
  z-index: 1;
  pointer-events: none;
}

.features-grid {
  position: relative;
  z-index: 2;
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 32px;
}

.feature-item {
  display: flex;
  flex-direction: column;
  gap: 14px;
}

.check-circle {
  width: 34px;
  height: 34px;
  border-radius: 50%;
  border: 1.5px solid var(--text-dark);
  display: flex;
  align-items: center;
  justify-content: center;
  font-size: 0.9rem;
  background: rgba(255, 255, 255, 0.5);
}

.feature-item h3 {
  font-size: 1.15rem;
  font-weight: 700;
  letter-spacing: -0.01em;
}

.feature-item p {
  font-size: 0.88rem;
  color: #333333;
  line-height: 1.6;
}

/* Story & Case Study Section */
.story-section {
  padding: 72px 0;
}

.section-header-row {
  display: flex;
  align-items: flex-end;
  justify-content: space-between;
  margin-bottom: 40px;
  gap: 24px;
}

.section-title {
  font-size: clamp(1.85rem, 3vw, 2.5rem);
  font-weight: 700;
  letter-spacing: -0.025em;
  line-height: 1.15;
}

.nav-arrows {
  display: flex;
  gap: 10px;
}

.arrow-btn {
  width: 38px;
  height: 38px;
  border: 1px solid var(--text-dark);
  background: var(--bg-white);
  border-radius: 6px;
  display: flex;
  align-items: center;
  justify-content: center;
  font-weight: 700;
  cursor: pointer;
  transition: background 0.2s;
}

.arrow-btn:hover {
  background: var(--text-dark);
  color: var(--bg-white);
}

.story-layout {
  display: grid;
  grid-template-columns: 1.15fr 0.85fr;
  gap: 40px;
  align-items: start;
}

.story-article-card {
  background: var(--bg-white);
  border: 1px solid var(--border-color);
  border-radius: var(--radius-lg);
  padding: 40px;
}

.story-lead {
  font-size: 1.2rem;
  font-weight: 600;
  color: var(--text-dark);
  margin-bottom: 20px;
  line-height: 1.5;
}

.story-article-card p {
  color: var(--text-muted);
  margin-bottom: 18px;
  font-size: 0.98rem;
}

.story-quote {
  margin: 28px 0;
  padding: 24px;
  background: var(--bg-main);
  border-left: 4px solid var(--text-dark);
  border-radius: 0 var(--radius-md) var(--radius-md) 0;
  font-style: italic;
  color: var(--text-dark);
  font-weight: 500;
}

.story-quote cite {
  display: block;
  margin-top: 10px;
  font-size: 0.85rem;
  font-style: normal;
  font-weight: 700;
  color: var(--text-muted);
}

/* Interactive Comparison & Bill Breakdown Card */
.comparison-panel {
  background: var(--bg-white);
  border: 1px solid var(--text-dark);
  border-radius: var(--radius-lg);
  padding: 32px;
  position: sticky;
  top: 100px;
}

.comparison-badge {
  font-size: 0.72rem;
  text-transform: uppercase;
  letter-spacing: 0.07em;
  font-weight: 700;
  color: var(--accent-coral);
  margin-bottom: 8px;
  display: block;
}

.comparison-panel h3 {
  font-size: 1.35rem;
  margin-bottom: 8px;
}

.comparison-sub {
  font-size: 0.85rem;
  color: var(--text-muted);
  margin-bottom: 24px;
}

.bill-bars {
  display: flex;
  flex-direction: column;
  gap: 20px;
  margin-bottom: 24px;
}

.bill-row {
  background: var(--bg-card);
  padding: 16px;
  border-radius: var(--radius-md);
  border: 1px solid var(--border-color);
}

.bill-row.highlighted {
  background: rgba(16, 185, 129, 0.06);
  border-color: var(--accent-green);
}

.bill-row-header {
  display: flex;
  justify-content: space-between;
  align-items: baseline;
  margin-bottom: 10px;
}

.bill-label {
  font-size: 0.88rem;
  font-weight: 700;
}

.bill-amount {
  font-size: 1.35rem;
  font-weight: 800;
}

.bill-amount.old-price {
  color: #D9381E;
}

.bill-amount.new-price {
  color: #059669;
}

.progress-track {
  width: 100%;
  height: 10px;
  background: #E0E0E0;
  border-radius: 99px;
  overflow: hidden;
}

.progress-fill {
  height: 100%;
  border-radius: 99px;
}

.progress-fill.before {
  width: 92%;
  background: linear-gradient(90deg, #FF5E3A, #D9381E);
}

.progress-fill.after {
  width: 68%;
  background: linear-gradient(90deg, #10B981, #059669);
}

.bill-caption {
  display: block;
  margin-top: 8px;
  font-size: 0.78rem;
  color: var(--text-muted);
}

/* Interactive Estimator inside Comparison Panel */
.estimator-box {
  border-top: 1px solid var(--border-color);
  padding-top: 20px;
  margin-top: 20px;
}

.estimator-label {
  display: flex;
  justify-content: space-between;
  font-size: 0.85rem;
  font-weight: 700;
  margin-bottom: 8px;
}

.range-slider {
  width: 100%;
  accent-color: var(--text-dark);
  margin-bottom: 14px;
  cursor: pointer;
}

.estimator-result {
  background: var(--bg-main);
  padding: 12px 16px;
  border-radius: var(--radius-sm);
  font-size: 0.85rem;
  display: flex;
  justify-content: space-between;
  align-items: center;
}

.estimator-result strong {
  font-size: 1.05rem;
  color: #059669;
}

.disclaimer-micro {
  font-size: 0.72rem;
  color: var(--text-light);
  margin-top: 14px;
  line-height: 1.45;
}

/* Framed Showcase Cards (Bottom of UrgeM5 screenshot) */
.framed-cards-section {
  padding: 40px 0 80px;
}

.framed-cards-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 28px;
}

.framed-card {
  background: var(--bg-white);
  border: 1px solid #999999;
  border-radius: var(--radius-lg);
  padding: 16px;
  display: flex;
  flex-direction: column;
  transition: transform 0.25s ease;
}

.framed-card:hover {
  transform: translateY(-4px);
}

.framed-card-inner {
  background: var(--bg-main);
  border-radius: var(--radius-md);
  overflow: hidden;
  aspect-ratio: 16 / 10;
  margin-bottom: 18px;
  position: relative;
  display: flex;
  align-items: center;
  justify-content: center;
  border: 1px solid rgba(0,0,0,0.06);
}

.framed-card-inner img {
  width: 100%;
  height: 100%;
  object-fit: cover;
}

.visual-graphic {
  width: 100%;
  height: 100%;
  padding: 20px;
  display: flex;
  flex-direction: column;
  justify-content: space-between;
  background: linear-gradient(145deg, #1b1b1b, #0d0d0d);
  color: white;
}

.step-badge {
  align-self: flex-start;
  background: rgba(255, 255, 255, 0.12);
  color: #fff;
  font-size: 0.72rem;
  font-weight: 700;
  padding: 4px 10px;
  border-radius: 4px;
  text-transform: uppercase;
}

.framed-card h4 {
  font-size: 1.1rem;
  font-weight: 700;
  margin-bottom: 8px;
  padding: 0 6px;
}

.framed-card p {
  font-size: 0.88rem;
  color: var(--text-muted);
  padding: 0 6px 8px;
}

/* Pre-Landing Next Step CTA Block */
.cta-bridge-section {
  padding: 20px 0 88px;
}

.cta-bridge-card {
  position: relative;
  background: var(--bg-white);
  border: 1.5px solid var(--text-dark);
  border-radius: var(--radius-lg);
  padding: 56px 48px;
  overflow: hidden;
  display: grid;
  grid-template-columns: 1.3fr 0.7fr;
  gap: 32px;
  align-items: center;
}

.cta-aura {
  position: absolute;
  right: -80px;
  bottom: -80px;
  width: 380px;
  height: 380px;
  background: radial-gradient(circle, #FF5E3A 0%, #FF2A6D 50%, #9B51E0 100%);
  filter: blur(60px);
  opacity: 0.45;
  pointer-events: none;
}

.cta-bridge-content {
  position: relative;
  z-index: 2;
}

.cta-bridge-content h2 {
  font-size: clamp(1.8rem, 3vw, 2.4rem);
  line-height: 1.15;
  margin-bottom: 16px;
  letter-spacing: -0.02em;
}

.cta-bridge-content p {
  color: var(--text-muted);
  font-size: 1rem;
  margin-bottom: 24px;
  max-width: 560px;
}

.cta-checklist {
  list-style: none;
  display: flex;
  flex-wrap: wrap;
  gap: 16px 24px;
  margin-bottom: 28px;
  font-size: 0.88rem;
  font-weight: 600;
}

.cta-action-box {
  position: relative;
  z-index: 2;
  background: var(--bg-main);
  padding: 28px;
  border-radius: var(--radius-md);
  border: 1px solid var(--border-color);
  text-align: center;
}

.btn-large {
  width: 100%;
  justify-content: center;
  padding: 16px 24px;
  font-size: 0.92rem;
}

/* Footer & Google Ads Compliance */
.site-footer {
  background: #E4E4E4;
  border-top: 1px solid var(--border-color);
  padding: 56px 0 40px;
  font-size: 0.82rem;
  color: var(--text-muted);
}

.footer-top {
  display: grid;
  grid-template-columns: 1.5fr 1fr 1fr;
  gap: 40px;
  margin-bottom: 36px;
}

.footer-links {
  list-style: none;
  display: flex;
  flex-direction: column;
  gap: 10px;
}

.footer-links a,
.footer-links button {
  color: var(--text-dark);
  text-decoration: underline;
  background: none;
  border: none;
  font: inherit;
  cursor: pointer;
  text-align: left;
}

.compliance-disclaimer-box {
  border-top: 1px solid var(--border-color);
  padding-top: 24px;
  font-size: 0.76rem;
  color: #666666;
  line-height: 1.6;
}

.compliance-disclaimer-box p + p {
  margin-top: 10px;
}

/* UK GDPR Cookie Banner */
.cookie-banner {
  position: fixed;
  bottom: 20px;
  left: 20px;
  right: 20px;
  max-width: 960px;
  margin: 0 auto;
  background: var(--bg-white);
  border: 1.5px solid var(--text-dark);
  border-radius: var(--radius-md);
  padding: 20px 24px;
  box-shadow: 0 20px 40px rgba(0, 0, 0, 0.18);
  z-index: 1000;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 24px;
}

.cookie-banner.hidden {
  display: none;
}

.cookie-text h4 {
  font-size: 0.95rem;
  margin-bottom: 4px;
  color: var(--text-dark);
}

.cookie-text p {
  font-size: 0.8rem;
  color: var(--text-muted);
  line-height: 1.45;
}

.cookie-actions {
  display: flex;
  gap: 10px;
  flex-shrink: 0;
}

.btn-outline {
  background: transparent;
  color: var(--text-dark);
  border: 1px solid var(--text-dark);
  padding: 10px 16px;
  border-radius: var(--radius-sm);
  font-size: 0.78rem;
  font-weight: 700;
  cursor: pointer;
  text-transform: uppercase;
}

.btn-outline:hover {
  background: rgba(0,0,0,0.05);
}

/* Legal Modal */
.modal-overlay {
  position: fixed;
  inset: 0;
  background: rgba(0, 0, 0, 0.55);
  z-index: 2000;
  display: none;
  align-items: center;
  justify-content: center;
  padding: 20px;
}

.modal-overlay.active {
  display: flex;
}

.modal-card {
  background: var(--bg-white);
  max-width: 680px;
  width: 100%;
  max-height: 80vh;
  overflow-y: auto;
  border-radius: var(--radius-md);
  padding: 32px;
  border: 1px solid var(--text-dark);
}

.modal-header {
  display: flex;
  justify-content: space-between;
  align-items: center;
  margin-bottom: 20px;
  padding-bottom: 12px;
  border-bottom: 1px solid var(--border-color);
}

.modal-close {
  background: none;
  border: 1px solid var(--text-dark);
  border-radius: 4px;
  padding: 4px 10px;
  cursor: pointer;
  font-weight: 700;
}

.modal-body h4 {
  margin: 16px 0 6px;
}

.modal-body p {
  font-size: 0.88rem;
  color: var(--text-muted);
  margin-bottom: 12px;
}

/* Responsive */
@media (max-width: 992px) {
  .hero-grid,
  .story-layout,
  .cta-bridge-card {
    grid-template-columns: 1fr;
  }
  .features-grid {
    grid-template-columns: repeat(2, 1fr);
  }
  .framed-cards-grid {
    grid-template-columns: 1fr;
  }
  .comparison-panel {
    position: static;
  }
  .footer-top {
    grid-template-columns: 1fr;
  }
}

@media (max-width: 680px) {
  .nav-links {
    display: none;
  }
  .features-grid {
    grid-template-columns: 1fr;
  }
  .pill-banner {
    flex-direction: column;
    align-items: flex-start;
  }
  .cookie-banner {
    flex-direction: column;
    align-items: stretch;
  }
  .cookie-actions {
    flex-wrap: wrap;
  }
  .story-article-card,
  .cta-bridge-card {
    padding: 24px;
  }
}